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October 13, 2026

London, UK

Agenda

Two stages, hosted by The Drum and Fortune.
100+ sessions. Build the day around what you own.

2026 agenda

AI, Search & Discovery

How brands get found, cited, and recommended now that AI mediates search.

Keynotes

The New Decision Layer: How Brands Get Chosen When AI Becomes the Interface

Andrew Warden

The New Gatekeepers: How AI, Search and Communities Are Rewriting Brand Discovery

OpenAI, Google

The AI-Native Marketing Company: What Happens When Agents Join the Org Chart

Marcel Santilli

The Trust Mandate: Winning Visibility, AI Discovery, and Executive Buy-In in the Answer Engine Era

Nikhil Lai

The Agentic Marketing Stack: What to Automate, What to Control and What to Measure

Eugène Ernoult

Alex David

From Rankings to Recommendations: How Brands Win Across Search and AI

Carolyn Shelby

When the Click Disappears: How Do You Create Demand Without Website Traffic?

Marcus Tober

The Agentic PPC Team: Where Humans Still Matter When AI Runs the Workflow

Frederick Vallaeys

Trust Signals in the AI Era: What Still Matters When Models Mediate Discovery

Lily Ray

From AI Visibility to Business Action: How Enterprise Brands Measure, Diagnose and Win

Eli Goodman

Leigh McKenzie

Crystal Carter

The Missing Layer in Enterprise AI: Context, Governance and Trust

TBD

Masterminds

SEO & Organic Growth table

Retrieval, E-E-A-T, Entity SEO, Agentic SEO

AI & Automation table

AI-native stack, prompt engineering, AI failures/fallbacks

Brand, Content & Creative

Everything about making things worth paying attention to and building a distinct identity.

Keynotes

When Everything Gets Easier to Make, Creativity Gets Harder to Ignore

Shlomo Genchin

Your Brand Is No Longer Yours: How AI, Communities and Creators Shape What Buyers Believe

Kevin Indig

Who Owns the Story? Video, Creators and AI in the New Attention Economy

Juliet Riddell

Jon Lloyd

Building a Brand at AI Speed: What Established Marketers Can Learn From AI-Native Companies

Cecilia Stallsmith

What AI Won't Change About Marketing

TBD

Earned Authority: How Digital PR Shapes What AI Says About Your Brand

TBD

Masterminds

Content Strategy & Creation tables

Video ops, brand voice, editorial trust

Brand & Creative Marketing

Brand audits, storytelling, differentiation trap

Workshops

Mastering brand-building

Martin Höfling

Growth, Demand & Measurement

The revenue side: channels, conversion, attribution, community, B2B pipeline.

Keynotes

The New B2B Buyer: How AI Is Rewriting Discovery, Trust and Demand

Andrew Monu

The Funnel Is Dead. What Replaces It?

TikTok for Business

Beyond the Click: Conversion, Attribution and Revenue in an AI-First Funnel

Constantinos Yenis

Who Gets Paid When AI Owns the Journey? The New Economics of Affiliate Marketing

TBD

Masterminds

Social & Community

B2B Growth & Demand Gen, Measurement & ROI, Commerce & Conversion

Enterprise Leadership & Marketing Ops

The CMO/operator lens: org design, teams, budget, governance.

Keynotes

From AI Experiment to Enterprise Advantage: What It Takes to Transform Marketing at Scale

Claire-Louise

After the AI Hype: What Actually Changes in Marketing?

Marco Andre

Daniel Hulme

Michael Corcoran

The Enterprise Reset: What Marketing Leaders Are Changing Now

Kamal Ahmed

What the CMO Owns in the AI Transformation

TBD

The 2027 Marketing Org: What to Centralise, Automate and Kill

Paula Ximena Mejia

Masterminds

Enterprise table

Kill-your-stack, data gaps, B2B-in-B2C

Marketing Mix/Peer Circles

Budget, workflows

Strategic Marketing (CMO) and AI-Ready Teams tracks

The marketers defining
brand visibility

CMOs, VPs and platform leaders from Adobe, LinkedIn, OpenAI and more.

Leila Woodington

Leila Woodington

Head of B2B Marketing, EMEA OpenAI

Andrew Warden

VP of Marketing Adobe

Helen Pollitt

Director SEO Getty Images

Paula Ximena Mejia

Paula Ximena Mejia

VP Marketing Wix

Marco Andre

VP, AI Literacy & Adoption Johnson & Johnson

Daniel Hulme

Chief AI Officer WPP

Lily Ray

VP, SEO Strategy & Research Amsive

Gordon Young

Frederick Vallaeys

Frederick Vallaeys

Co-Founder & CEO Optmyzr

Jon Lloyd

Director of Video The Sun

Juliet Riddell

Head of New Formats Financial Times

Daphne Luchtenberg

Daphne Luchtenberg

Global Marketing Director McKinsey & Company

Imogen Mulliner

Imogen Mulliner

Growth ElevenLabs

Andrew Monu

VP Marketing LinkedIn

Marcus Tober

SVP Enterprise Solutions Semrush

Brendan Hufford

Brendan Hufford

Founder & Head of Marketing Growth Spirits

Dawn Anderson

Managing Director Bertey

Shlomo Genchin

Creative Director Unbore

Harris Cheng

Co-Founder Jupitrr AI

Kevin Indig

Individual Consultant

Sabrina Godden-Tuma

Sabrina Godden-Tuma

Director of Creative Services, PMI

Aldrick Degla

Senior Brand Marketing Manager Uber Eats UK

Carrie Rose

CEO Rise at Seven

Crystal Carter

Head of AI Search & SEO Communications Wix

Naomi Francis-Parker

Naomi Francis-Parker

Organic Growth Manager Deliveroo

Eli Goodman

VP of Product Sales Semrush

Sagih Keinan

Performance Creative HiBob

Leigh McKenzie

Director of Online Visibility Semrush

Kamal Ahmed

Executive Editorial Director, UK & Europe Fortune

Constantinos Yenis

Constantinos Yenis

VP of GTM Engineering Chili Piper

Mark Williams-Cook

Mark Williams-Cook

Digital Marketing Director Candour

Will Poskett

Founder Defiant

Natasha Birk

Head Of Product & Ecommerce FlightStory

Elliott Rayner

Head of Storytelling OWOW

Ashley Liddell

Co-Founder Deviation

Fara Naomi Macías

Fara Naomi Macías

Chief Marketing Officer GC Aesthetics

Harvey Lee

Founder, Product Marketing Career Accelerator

Ric Rodriguez

Managing Director Eskimoz

Tycho Luijten

Rita Cidre

Head of Customer Education and Community Semrush

Max Edwards

Growth Marketing Spotify

Carolyn Shelby

Principal Yoast

Michael Corcoran

Michael Corcoran

Morgane Selve

Head of Brand YellowScan

Rejoice Ojiaku

Senior Specialist Wise

Veronika Höller

Veronika Höller

Head of Demand Generation Tresorit

Eugène Ernoult

Eugène Ernoult

Chief Marketing Officer Weglot

Marissa Decay

Global Vice President of Enterprise Marketing Adobe

Alex David

GM of AI Solutions G2

Tata Maytesyan

Growth Architect AI Systems Builder

Amanda King

Marketing, Growth & SEO Consultant, FLOQ

Bethan Vincent

Managing Partner Open Velocity

Tuanni Marshall

Tuanni Marshall

Social Media Manager TfL

Martin Höfling

Martin Höfling

Global Marketing Leader Perfetti Van Melle

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