Build your own experiences from 170+ sessions
Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
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Oct. 29, 2025
Amsterdam, NL
Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
Buy ticketsLearn from the experts you’ve always wanted to meet at the largest stage of Spotlight, with sessions that tackle today’s biggest marketing challenges. Gain actionable strategies from industry leaders at Google, Semrush, Duolingo and other top brands who share their proven approaches to navigate change, creating content that converts, and building campaigns that drive results.
From turning an owl into an internet icon to crafting campaigns that spark global conversation, Zaria Parvez has lived the viral mindset. In this session, she shares the thinking, creative rigor, and calculated risks behind building one of the most talked-about brands on the internet—and how to bring that mentality to any brand.
Let’s face it: many B2B products aren’t sexy, but your ads can be. In this high-energy session, you'll learn how to turn dry product features into scroll-stopping, high-converting creative. Packed with real campaign examples and simple frameworks, this session will show you how to ditch the jargon, inject personality, and make even the most complex offering impossible to ignore. Recall why you're in marketing once again: no fluff, just fun that performs.
The AI era has redrawn the map of discoverability. This session dives into what’s really happening behind AI search — the traffic shifts, brand erasures, and opportunities shaping tomorrow’s winners.
This session will teach you how to build a global content engine that stays true to brand values. You'll learn how to balance consistency and customization, collaborate across regions, and align brand storytelling with SEO performance.
Being the only marketer at a company means wearing every hat: from strategy to socials, content to CRM, emails to sales enablement. In this session, you'll hear about hard-won lessons, systems, and sanity-saving shortcuts for making impact without a team. Whether you're scaling from zero or juggling too many channels alone, this talk will give you a tactical blueprint to prioritize, prove value, and grow smart. Solo.
Being the only marketer at a company means wearing every hat: from strategy to socials, content to CRM, emails to sales enablement. In this session, you'll hear about hard-won lessons, systems, and sanity-saving shortcuts for making impact without a team. Whether you're scaling from zero or juggling too many channels alone, this talk will give you a tactical blueprint to prioritize, prove value, and grow smart. Solo.
In this session, you'll explore how legacy media brands are adapting to protect quality, preserve trust, and stay competitive in an AI-saturated landscape. From SEO disruption to content authenticity and platform dependence, this conversation pulls back the curtain on the real challenges — and bold experiments — shaping the future of publishing and digital discovery.
Influencer marketing might look simple from the outside, but running it at scale is anything but. In this hands-on session you'll look inside the 19-stage workflow to manage high-performing influencer campaigns across the globe, and decide whether you need the same. You’ll get a full breakdown of how to build a wokrflow that’s scalable, strategic, and actually drives results.
AI is redefining what it means to be a “full-stack marketer.” This session breaks down how AI tools are giving marketers hands-on control over what used to be technical or cross-functional territory: from building landing pages to setting up tracking, automation, and workflows. No code. No engineers. No bottlenecks. This isn’t just about working faster. It’s about expanding your stack. Get ready to own the tools, the execution, and the growth engine itself.
Main Stage, 2:55 - 3:25 PM
From startup to global powerhouse, Andrey has built Miro into one of the most recognized B2B brands in the world. In this fireside chat, he reflects on the key moves that built Miro's momentum—from early positioning, culture, community, and category creation—and the lessons every marketer can take from the journey.
Running dozens of brands gets messy. Different regions, different campaigns, endless websites and landing pages, all moving at once. In this session, Luuk de Klijn shares how Danone audits and optimizes their owned channels, as well as how they streamline updates and maintenance. You’ll walk away with practical ways to prioritize work, maintain brand integrity, and give regional teams the flexibility they need without losing sight of the bigger picture.
Forget campaigns that rely on spend. Hillary reveals how modern brands are using AI to transform customers into collaborators. You’ll see how small teams can build massive reach by creating ecosystems that reward advocacy, inspire creativity, and grow organically.
Where multinational leaders tackle the most pressing challenges of scale in today's digital ecosystem. Gain insights tailored to helping industry leaders adapt to marketing changes, implement strategies across global operations, and drive sustainable growth. For senior executives seeking frameworks that deliver consistent results across multiple markets and brands to scale excellence in complex digital landscapes.
This keynote delivers an analysis of the 2025 search market, based on IDC research, highlighting key trends shaping SEO and enterprise marketing. It explores AI-driven and multimodal search, shifting consumer behaviors, and evolving organizational strategies, offering data-driven insights for marketers.
This session reveals findings from analyzing thousands of AI-generated answers across ChatGPT and Google AI Mode, uncovering how LLMs cite sources, mention brands, and shape visibility, translating those insights into actionable tactics to help your brand thrive in the era of AI-powered search
Search is happening everywhere now: across chatbots, marketplaces, social platforms, LLM-powered engines, and sometimes search engines. Understand how to map search intent across platforms, structure data for AI-readability, and prioritize resources across increasingly diverse touchpoints. Get to know how leading brands are reimagining visibility across this fractured search ecosystem.
The AI era has redrawn the map of discoverability. This session dives into what’s really happening behind AI search — the traffic shifts, brand erasures, and opportunities shaping tomorrow’s winners.
Managing SEO for a million-page website isn’t just about best practices—it’s about building systems that can scale. This session explores how to maintain site health, search performance, and crawl efficiency across massive, dynamic platforms with constantly changing content.
Growth doesn’t come from guessing — it comes from finding the right opportunities before your competitors do. In this strategic session, you'll learn how to use AI to analyze markets, spot emerging demand, and guide high-impact decisions. From market mapping and trend analysis to competitive gaps and product bets, see how AI is transforming how modern companies identify where to grow — and fast.
This session tackles how enterprise marketing teams can transform fragmented content operations into scalable, AI-powered insight workflows. From managing the maturity of assets across regions to automating decisions around localization for different content formats (text, video, image), you'll learn how to build infrastructure that helps global teams act faster—with smarter insights, not just more data.
This panel covers ways to integrate AI into business. You'll leave with a roadmap for turning AI from experimental toolkits into core, cross-functional infrastructure that support growth, efficiency, and decision-making. From choosing the right use cases and aligning data infrastructure, to navigating governance and measuring ROI, this panel will give a blueprint for integrating AI that delivers impact across functions.
Don't get tricked by fancy new acronyms and buzzwords. It's the SEO industry that now owns the AI visibility channel and we, the SEO people, decide what the the future holds. Dan's been leading the transition and sharing his insights and discoveries almost daily. In this session he'll pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice.
Want to drive massive organic growth without scaling content teams linearly? In this session, discover how to build a programmatic SEO engine that brings in millions of visits through automation and intelligent use of data. Learn how to identify scalable content opportunities, use templates and internal tools to execute efficiently, and build an SEO product that evolves with your business.
Winning a global audience mean rethinking how search works across markets, cultures, and platforms. In this session, you'll get a step-by-step approach to building SEO strategies that win in multiple countries and languages. This session will walk you through what it takes to scale search visibility without scaling chaos with proven frameworks for multilingual, multi-market search success.
Get uncensored, actionable advice in our exclusive hands-on masterminds: 150+ dynamic roundtables with max 10 participants each, led by seasoned experts who've been in the trenches. No presentations or basics—just 50 minutes of raw, honest conversation where you'll share experiences, study real-world cases, and leave with advanced strategies that actually work.
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