Build your own experience from 60+ sessions

Browse our catalog of keynotes, mastermind sessions, workshops, networking mixers, and more, where your marketing questions get real answers.

Buy tickets

Semrush certification workshops

Join an exclusive expert-led strategy session and advanced deep-dive with product experts. Workshops are available at an additional cost.

Time

Sessions

9:00 AM - 5:00 PM

Level up Your SEO with
Advanced Tactics

Fabrizio Ballarini,
Organic Growth at Wise

SEO

9:00 AM - 5:00 PM

Turn Your Social Media
Into a Lead Machine

Sophie Miller, Founder
and Director of Pretty Little Marketer

Social Media

9:00 AM - 5:00 PM

Master Content-Led Growth

Kyle Byers,
Director of Growth at Semrush

Content Marketing

Welcome Parties

Meet your fellow attendees in a relaxed atmosphere to get you excited for the day ahead.

7:00 - 10:00 PM

Welcome Party

7:00 - 10:00 PM

VIP Welcome Party

Main Stage

Learn from the experts you've always wanted to meet through sessions that address today’s biggest marketing challenges.

Time

Sessions

8:00 - 9:00 AM

Badge Pickup and Breakfast

9:30 - 9:40 AM

Welcome to Spotlight

Kirsty Hulse,
Founder at Roar!

9:40 - 10:10 AM

How to Win When Everyone Is Using AI

Andrew Warden,
Chief Marketing Officer at Semrush

10:15 - 10:30 AM

Break

10:30 - 10:55 AM

The Extraordinary Cost of Being Dull: Why Boring Brands Spend More

Jon Evans,
Chief Customer Officer, CMO at System1Group

10:55 - 11:20 AM

Attention + Reactions = Growth: Turning Silly Content Into Sales

John Thornton, 
Senior Creative Copywriter at SURREAL

11:20 - 11:35 AM

Break

11:35 AM - 12:00 PM

SEO in 2025: How to Prepare for the Future of Search

Mike King,
Founder at iPullRank

12:00 - 12:25 PM

What Stops the Scroll: Lessons From the Attention-Grabbing Marketing Moments of 2024

Sophie Miller, 
Founder and Director at Pretty Little Marketer

12:25 - 1:35 PM

Lunch Break

1:35 - 2:05 PM

Building Inclusivity Into Your Brand: Practical Steps for Authentic Connection

Natalie Duvall, Founder at March Muses
& Culture Marketing Manager at Red Bull

Bee Pahnke, Creative Director
& Head of Voice at Grey London

Maria von Scheel-Plessen,
Senior Marketing Executive

2:05 - 2:30 PM

The Funny Side of Marketing: Avoiding The Customer Journey to Nowhere

Tom Fishburne, 
Creator of Marketoonist

2:30 - 2:45 PM

Break

2:45 - 3:15 PM

The $360 Billion Opportunity: Winning Over Gen Z Customers

Michael Corcoran,
Managing Partner at Frankly & Ex-Head of Social at Ryanair

Kate Mellett, 
Head of Creative Strategy, UK at Snapchat

3:15 - 3:35 PM

Semrush Exclusive Product Releases: Get Ahead for 2025

Erich Casagrande, 
Content Strategist at Semrush

3:35 - 3:55 PM

Break

3:55 - 4:20 PM

Community-Led Growth: Strategies to Build, Engage, and Scale Your Audience

Elfried Samba, CEO & Co-founder at Butterfly 3effect & Ex-Head of Social at Gymshark

4:20 - 4:45 PM

Social-First Marketing Approach: How to Leverage It for Any Market

Zaria Parvez, 
Senior Global Social Media Manager at Duolingo

5:00 - 7:00 PM

Cocktail reception

Mastermind
sessions

Get uncensored, actionable advice on what really works in marketing today with our exclusive hands-on mastermind sessions. You have a choice of 50+ dynamic roundtables led by a seasoned industry expert who's been in the trenches. You’ll cut through the fluff and dive straight into actionable tactics.

9 simultaneous roundtables running throughout the day
Small groups of 10 participants max per session
50-minute discussions with real-world case studies

Deep dives into advanced strategies, not just surface-level basics
Time to speak and share your own experience too
No presentations—just raw, honest conversations

Filter by track

SEO & Organic Growth

Brand & Creative Marketing

Content Strategy & Creation

E-commerce & Retail Innovation

Social Media & Community

B2B Marketing

AI & Marketing Tools

Storytelling

Digital & Performance Marketing

Marketing Entrepreneurship

Marketing Mix

2025 Marketing Trends & Strategy

Leadership & Career Growth

Time

Sessions

8:30 - 9:15 AM

Winning a Global Audience
With International SEO

SEO & Organic Growth

Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso

How to Build Trust and
Authority via Thought
Leadership and Data

Content Strategy & Creation

Anastasia Kazakova, Head of Marketing and BizDev at JetBrains

Guide to Influencer
Marketing: From Word of
Mouth to Paid Campaigns

Social Media & Community

Natalia Cortazar,
Founder & CEO at The Good Egg Social

Marketing
Automation and AI

AI & Marketing Tools

Oliver Yonchev,
CEO & Co-Founder at Flight Story

How to Create
High-Converting
Meta Ads in 2025

Digital & Performance Marketing

Fiona Bradley,
Founder & Directorat FB Comms

Marketers’ Guide to the 
Most Common Growth
Tactics – Across Product-Led and Marketing-Led Motions

Marketing Mix

Elena Avramenko,
Growth and Product Strategy Advisor

How to Succeed as a 1-Person Marketing Team

Leadership & Career Growth

Diandra Escobar,
Content Strategist

Championing Diversity in Marketing Campаigns

Brand & Creative Marketing

Bee Pahnke, Creative Director & Head of Voice at Grey London

Consumer Trends for 2025

2025 Marketing Trends & Strategy

Tom Brereton,
Head of Sales
at Statista

10:30 - 11:20 AM

Getting on the First Page of Google With a Multi-Channel Approach

SEO & Organic Growth

Edward (Teddie) Cowell, Global VP,
SEO at GroupM

Incorporating Audio
and Video to Improve
Your Content Strategy

Content Strategy & Creation

Azeem Ahmad, Global Digital Marketing Lead at Azeem Digital

How to Navigate TikTok
in 2025

Social Media & Community

Sam Gillies,
Chief Content Officer at Nonsensical

How to Get Attention
Using AI

AI & Marketing Tools

Chris Branch,
Founder at Seedily x Artificial Inspiration

Optimizing CAC and LTV for Better Performance Metrics

Digital & Performance Marketing

Anuvind Kanwal,
Marketing Technology & Automation at Miro

Client-Agency Relationships: How to Vet, Hire, and Manage External Teams Successfully

Marketing Mix

Crystal Carter,
Head of SEO
Communications at Wix

How to Build and Nurture a Thriving Remote-First Culture

Leadership & Career Growth

Amanda Marochko,
Staff Product Manager at Buffer

Personal Branding
for Career Success

Brand & Creative Marketing

Lara Acosta, Founder and Personal Brand Strategist at LA Digital

Creator Economy Trends for 2025

2025 Marketing Trends & Strategy

Irina Sergeeva,
Digital Marketing Director at Dentsu

11:35 AM - 12:25 PM

How to Get Millions of Visits Using Programmatic SEO

SEO & Organic Growth

Fabrizio Ballarini,
Organic Growth and
SEO at Wise

Content That Converts: Engaging Your Target
Audience

Content Strategy & Creation

Abi Akakpo, Senior Industry Managerat Google

Social-First Marketing Approach: How to Leverage It for Any Market

Social Media & Community

Zaria Parvez, Senior
Global Social Media Manager at Duolingo

How to Build an AI Marketing Tech Stack on a Budget

AI & Marketing Tools

Tata Maytesyan, Product Strategy, B2B at Picsart

How to Protect Your Ad Budget and Turn Your CFO Into a Brand-Building Advocate

Digital & Performance Marketing

Kate Newstead, Marketing Science
Lead at LinkedIn

Mastering Multi-Channel Marketing: Insights From Tech and Finance Giants

Marketing Mix

Adnan Falioun, EMEA Marketing Director at Mastercard

The Best Path for a Successful Digital Marketing Career

Leadership & Career Growth

Olivia Hanlon,
Founder
at Girls in Marketing

How to Craft a Winning Value Proposition

Brand & Creative Marketing

Emma Baines,
Global Head of Creative at Tony’s Chocolonely

State of Social 2025

2025 Marketing Trends & Strategy

Michael Corcoran, Managing Partner at Frankly

1:35 - 2:25 PM

Ranking at the Top of Search Results: Advanced SEO Tactics

SEO & Organic Growth

Mike King,
Founder at iPullRank

Designing Landing Pages That Convert

Content Strategy & Creation

Lara Acosta, Founder and Personal Brand Strategist at LA Digital

Messing about on LinkedIn: How Silly Content Can Help Drive Sales

Social Media & Community

John Thornton,
Senior Creative Copywriter at SURREAL

SEO to CRO: Optimizing the Full Digital Customer Journey

E-commerce & Retail Innovation

Arnoldo Cabrera, Digital Optimization Manager at IKEA Group

From 0 to 1 Billion Views
With 0 Ads Budget

Digital & Performance Marketing

Victoria Blinova, Senior Strategic Partnership Manager at Youtube

Shifting from Lead
Generation to Demand Generation

Marketing Mix

Fani Kelesidou, Marketing Manager, Demand Generation at Amazon

How to Leverage AI in B2B: Next Steps

B2B Marketing

Cory Johnson,
Growth Marketing Manager at Synthesia

Creative Strategies: AI-Driven Thinking for Marketers

Brand & Creative Marketing

Max Rascher, Co-Founder & Chief Content Curator at Artificial Inspiration

How to Choose Words That Work in Every Corner, From Subject Lines to Billboards

Storytelling

Emily Ash Powell, Global Head of Copy + Editorialat Bumble Inc.

How and Why to
Start a Podcast

Marketing Entrepreneurship

Azeem Ahmad, Global Digital Marketing Lead at Azeem Digital

2:45 - 3:35 PM

How to Recover From
Google Algorithm Updates

SEO & Organic Growth

Carolyn Shelby,
Principal SEO at Yoast

Content Hacks for
Maximum Brand Boost

Content Strategy & Creation

Jasmin Alić, Fortune 500 Copywriter & LinkedIn Coach at Hey Jay

Building a Community From Scratch: Lessons From Gymshark’s Growth

Social Media & Community

Elfried Samba,
CEO & Co-founder at Butterfly 3ffect

How to Create Memorable and Impactful Experiences That Drive Growth and Inspire Your Audience

E-commerce & Retail Innovation

Mirjam Schuele, Senior Vice President Marketing at KARL LAGERFELD

Advertising Strategies for Maximum ROI

Digital & Performance Marketing

Matheus Pescini,
Head of Growth & Retention at Gisou

How to Run the Best Audience Research So You Can Outperform Your Marketing Strategy

Marketing Mix

Carlos Serra,
Corporate Development Officer at Audiense

Account-Based Marketing (Abm): Strategies to Win Big With Upmarket Customers

B2B Marketing

Markus Ståhlberg,
CEO and Co-Founder at N.Rich

Innovative Customer Retention Strategies for 2025

Brand & Creative Marketing

Michelle Wrede, Head of Marketing Benelux & Sweden at Trustpilot

Humanizing Marketing in the Age of AI: Going beyond Algorithms and Data Points

Storytelling

Ritu Kanoria,
Global Campaign Content Lead at Tommy Hilfiger

How and When to Turn Your Marketing Side Hustle Into a Business

Marketing Entrepreneurship

Tom Fishburne,
Creator of Marketoonist

3:55 - 4:45 PM

How to Optimize Your
Website for Higher Revenue

SEO & Organic Growth

Arnout Hellemans, Freelance Tech SEO & Analytics Consultant at OnlineMarkethink

Content Repurposing: Maximizing Value From
Your Existing Assets

Content Strategy & Creation

Ashley Segura, Co-Founder and Head of Content at ContentYum

How to Build a Personal
Brand That Attracts
High-Ticket Clients

Social Media & Community

Grace Lancer,
Personal Branding & Business Strategist at Grace Lancer Coaching

How to Scale SEO Strategies
for Multi-Market Growth

E-commerce & Retail Innovation

Linda Hogenes,
Head of SEO at Coolblue

Mastering Virtual Events and Webinars for Lead Generation

Digital & Performance Marketing

Diana Kolesarova,
Event Marketing Manager at Superside

Multi-Channel Strategies
That Win Business

Marketing Mix

Leonardo Saroni, General Partner at TravelTech.
VC & Co-Founde at Fratelli Desideri

Click and Convert:
B2B Newsletter
Strategies

B2B Marketing

Taylor Raffa, Mass Email Team Lead at Semrush

Branding Boldly: How to Create Memorable Brands That Shape Culture and Drive Sales

Brand & Creative Marketing

Amanda Gandolpho,
Head of Brand Strategy & Creative at Swapfiets

How to Amplify Your Brand Story by Activating Employee Advocacy

Storytelling

Anna Bertoldini, Global Brand Marketing ∙ NIQ

How to Prepare and Sell
Your Online Business

Marketing Entrepreneurship

Dominic Sullivan,
Senior M&A Advisor at Flippa

The lineup

Meet the doers behind today’s top marketing moves. Our speakers share the exact tactics and strategies they use to bring their brands into the spotlight.

learn more