Hosted by
Oct. 29, 2025
Amsterdam, NL
Frequently asked questions
Get the information you need for your best Spotlight experience.
Buy tickets
Get the information you need for your best Spotlight experience.
Buy ticketsSpotlight is a full-day conference hosted by Semrush focused on learning, inspiration, and networking for digital marketing professionals. At Spotlight, it’s all about illuminating the path from ideas to real-world impact.
Mark your calendar: October 29th 2025, Passenger Terminal Amsterdam (PTA) becomes home to Spotlight. Located in the city center, just a 10-minute walk from Amsterdam Central Station and 20 minutes by car from Schiphol Airport, will once again pulse with energy as 1,200+ innovators will gather to shape tomorrow's marketing landscape.
Anyone involved in digital marketing, including professionals, agencies, and entrepreneurs. Join us at Spotlight to deepen your marketing expertise, expand your network, and discover innovative business solutions.
No—the Spotlight conference is open to anyone involved in digital marketing who is eager to deepen their expertise and expand their network.
We offer three ticket types for Spotlight 2025: The Conference Pass includes access to the main keynote stage, networking, and the Expo. The All Access Pass includes everything in the Conference Pass, plus access to the Enterprise Stage and the ability to RSVP for up to three Mastermind sessions. Finally, the VIP Pass includes all lower-level benefits plus exclusive access to the VIP and speakers reception, reserved seating at the main stage, as well as other premium perks.
Your ticket covers access to all sessions included in your pass type, interactive experiences, and unlimited coffee during the day. Meals outside of scheduled catering and travel or accommodation are not included.
Yes. For groups of 5 or more, please reach out to info@spotlightconf.com for details on team packages.
Spotlight does not offer dedicated student or startup pricing. However, we do offer limited subsidized tickets for individuals from underrepresented communities and unemployed marketing professionals who need support to attend the conference. You can apply for a subsidized ticket here.
Our pricing is simple and transparent for 2025. Tickets start at their lowest price and will increase over time according to the timeline on our Registration page. Book early to get the best rate—prices will only go up as we get closer to the event.
Due to the nature of our event planning and commitments to speakers, sponsors, and venue partners, all Spotlight ticket sales are final. We understand that circumstances can change, and we're sorry if you're unable to join us. If you can no longer attend, please contact us at info@spotlightconf.com with your name, email address used for purchase, and ticket type. While we cannot process refunds, we may be able to assist with ticket transfers to a colleague or discuss other alternatives on a case-by-case basis.
Email info@spotlightconf.com with your name, email address, current ticket type, and desired upgrade (All Access or VIP Pass). The upgrade fee is simply the difference between the current ticket price and the price you already paid. Upgrades are available on a first-come, first-serve basis and availability is not guaranteed. Once confirmed, you'll receive your new ticket with all additional benefits so you can be ready to solve your challenges in our mastermind sessions.
No. Your ticket QR code will be available in the Spotlight event app, which you’ll use for quick and easy entry.
First, download the Semrush Conference App and click the link from your email to join the Spotlight event within the App. Go to the “Schedule” tab and click on a Mastermind you would like to attend. Once you click to RSVP you will receive an email confirming your registration.
If you need to make changes, use the link in your confirmation email to update your selections anytime.
Mastermind sessions are available to book via the event App. We recommend downloading the event app now (via the App store or Google Play store) so that you’re ready when a Mastermind becomes available to RSVP. Sessions do fill up quickly, so keep an eye on your emails and the event app for newly available sessions.
No—only Mastermind sessions need an RSVP. The Main Keynote Stage is open to all attendees, while the Enterprise Stage is exclusively for All Access and VIP Pass holders. No RSVP is needed for either stage. Mastermind session spots will be released progressively in phases, until the day of the event, to give everyone a fair chance to attend. You can RSVP for Mastermind sessions via the event app.
Yes, you can book up to three Mastermind sessions. But don't worry—most of the conference content doesn't need a reservation. All keynote stages, networking areas, interactive experiences, and refreshment stations are open to everyone throughout the day.
Yes! While keeping the format you loved in 2024, we're adding more content for 2025. You'll find additional stages with keynote speakers that everyone can attend without RSVP. We're also adding more mastermind sessions, which will still need reservations to keep their small-group format.
Absolutely! Networking is a big part of the Spotlight experience. You can start connecting with other marketers through the event app before the conference even begins. Set up your profile, chat with other attendees, and book one-on-one meetings. Once in Amsterdam, you’ll have plenty of chances to meet people at the pre-event party, in between sessions at the venue, there’s a dedicated networking Mastermind session, plus a post-event gathering. No one will leave the event without making new connections unless they choose to.
Yes. Through the Spotlight event app, you can chat with other marketers and sponsors before the event even begins or schedule an in-person meeting during the conference.
First you need to have purchased a Spotlight pass. Afterwards, download the Semrush Conference app from the App store or Google Play store. Next, check the email inviting you to join the Spotlight event via the app. Confirm your account via the instructions in the app.
The app is your key to Spotlight. You can display your ticket QR code to access the venue, plan your schedule, RSVP for Mastermind sessions, explore the speaker lineup, introduce yourself and start connecting to other marketers, and more. Make sure to enable push notifications to stay up-to-date with the latest Spotlight news.
Provide your contact details here and we'll share all you need to know about sponsorship opportunities and benefits.
We welcome engaging and knowledgeable presenters. If you're interested, please submit your proposal here.
