Oct 28, 2025

Amsterdam, NL

Semrush Bootcamp: Hands-On Training to Level Up Your SEO

Attend our exclusive user-focused sessions and expert-led product training the day before Spotlight.

Save your seat now

Get hands-on with the power of Semrush

Learn how to unlock more value from Semrush so you can tackle your biggest marketing challenges quickly and confidently.

Learn from
industry experts

Join 12+ in-depth training sessions, run by our team of experts and industry thought leaders, to build the skills you need to become a Semrush expert and take your SEO strategy to the next level.

Solve your unique challenges

Come with your challenges, leave with a plan. Access exclusive 1:1 product training led by Semrush experts and get answers to your specific business challenges from SEO leaders who’ve been there.

Maximize your Semrush usage

Learn advanced Semrush functionalities from our product experts, customized to your needs. Our sessions are a masterclass in the Semrush platform and SEO, designed for those ready  to take their marketing to the next level.

3 Topics. 12+ sessions. 
1 business-changing experience.

Future-proof your SEO Strategy: Semrush AI
Tools

Only 28 seats available

Sold out!

From AI Overviews to Google’s AI Mode, the world of SEO is changing rapidly. Learn key strategies for leveraging Semrush and AI to grow organic search traffic and win in this changing landscape.

The Best of Semrush: Advanced SEO Tips and Tricks

Only 20 seats available

7 seats left!

The most powerful Semrush tool or trick might be one you don’t know about—yet. These sessions are packed with advanced tips, hidden features, and workflow hacks used by us at Semrush get more traffic, better rankings and more results.

SEO for Scale: Solutions for Enterprise Search Success

Only 20 seats available

Sold out!

Learn how to build scalable SEO strategies that drive consistent growth across large sites. These sessions dive into enterprise-focused workflows using Semrush to help your team streamline efforts.

Bootcamp Add-on Pricing

Bundle it with your Spotlight ticket to save up to €150!

Bootcamp only

€249

Conference Pass + Bootcamp

€199

€249

Everything in bootcamp, plus:

All Access pass + Bootcamp

€199

€249

Everything in previous level, plus:

VIP pass + Bootcamp

€99

€249

Everything in previous level, plus:

Time

Room A

Room B

Room C

Lounge

8:30 - 9:00

8:30 - 9:00

Registration

8:30 - 9:00

9:00 - 9:15

Welcome & Intro

9:15 - 10:30

9:15 - 10:30

AI

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Case studies: Brands crushing AIO with Semrush

Session 3

TBC

9:15 - 10:30

SEO

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

9:15 - 10:30

BEST

Best of Semrush

Session 1

Power User Hacks: 5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

10:30 - 11:00

10:30 - 11:00

Coffee Break

3:30 - 4:00 PM

1:1 Consultations

11:00 - 12:15

11:00 - 12:15

Seo

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

11:00 - 12:15

BEST

Best of Semrush

Session 1

Power User Hacks: 
5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

11:00 - 12:15

Al

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Using Semrush to Rank in AI Searches

Session 3

TBC

12:15 - 13:30

12:15 - 13:30

Lunch Break

3:30 - 4:00 PM

1:1 Consultations

13:30 - 14:45

13:30 - 14:45

BEST

Best of Semrush

Session 1

Power User Hacks: 
5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

13:30 - 14:45

Al

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Using Semrush to Rank in AI Searches

Session 3

TBC

13:30 - 14:45

Seo

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

14:45 - 15:15

14:45 - 15:15

Coffee Break

3:30 - 4:00 PM

1:1 Consultations

15:15 - 15:45

15:15 - 15:45

Website Teardowns

3:30 - 4:00 PM

1:1 Consultations

15:45 - 16:30

15:45 - 16:30

AMA/Q&A

3:30 - 4:00 PM

1:1 Consultations

16:30 - 17:00

16:30 - 17:00

Closing & Networking

3:30 - 4:00 PM

1:1 Consultations

17:00 - 17:30

3:30 - 4:00 PM

1:1 Consultations

17:30 - 18:00

3:30 - 4:00 PM

1:1 Consultations

18:30 - 19:00

3:30 - 4:00 PM

1:1 Consultations

8:30 - 9:00

Registration

9:00 - 9:15

Welcome & Intro

9:15 - 10:30

AI

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Case studies: Brands crushing AIO with Semrush

Session 3

Case studies: Brands crushing AIO with Semrush

10:30 - 11:00

Coffee Break

11:00 - 12:15

Seo

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

12:15 - 13:30

Lunch Break

13:30 - 14:45

BEST

Best of Semrush

Session 1

Power User Hacks: 
5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

14:45 - 15:15

Coffee Break

15:15 - 15:45

Website Teardowns

15:45 - 16:30

AMA/Q&A

16:30 - 17:00

Closing & Networking

8:30 - 9:00

Registration

9:00 - 9:15

Welcome & Intro

9:15 - 10:30

SEO

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

10:30 - 11:00

Coffee Break

11:00 - 12:15

BEST

Best of Semrush

Session 1

Power User Hacks: 
5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

12:15 - 13:30

Lunch Break

13:30 - 14:45

Al

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Using Semrush to Rank in AI Searches

Session 3

TBC

14:45 - 15:15

Coffee Break

15:15 - 15:45

Website Teardowns

15:45 - 16:30

AMA/Q&A

16:30 - 17:00

Closing & Networking

8:30 - 9:00

Registration

9:00 - 9:15

Welcome & Intro

9:15 - 10:30

BEST

Best of Semrush

Session 1

Power User Hacks: 
5 Incredible Semrush Features

Session 2

Reverse Engineering Competitor Success

Session 3

TBC

10:30 - 11:00

Coffee Break

11:00 - 12:15

Al

AI & SEO

Session 1

Case studies: Brands crushing AIO with Semrush

Session 2

Using Semrush to Rank in AI Searches

Session 3

TBC

12:15 - 13:30

Lunch Break

13:30 - 14:45

SEO

SEO at Scale

Session 1

Semrush Enterprise SEO: Best Practices for Scale

Session 2

Optimizing Large Websites: Enterprise Crawling and Automations

Session 3

TBC

14:45 - 15:15

Coffee Break

15:15 - 15:45

Website Teardowns

15:45 - 16:30

AMA/Q&A

16:30 - 17:00

Closing & Networking

10:30 - 11:00

1:1 Consultations

12:15 - 13:30

1:1 Consultations

14:45 - 15:15

1:1 Consultations

15:15 - 15:45

1:1 Consultations

15:45 - 16:30

1:1 Consultations

16:30 - 17:00

1:1 Consultations

17:00 - 17:30

1:1 Consultations

17:30 - 18:00

1:1 Consultations

18:30 - 19:00

1:1 Consultations

FAQ

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