Hosted by

October 12, 2026

London, UK

Semrush AI search
bootcamp

AI visibility, hands-on. One day before Spotlight.

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Hop on the AI search fast track

AI Search is moving fast. Catch up with our 1-day bootcamp. You'll leave with a step-by-step method, Semrush-powered workflows, and a presentation-ready AI Search roadmap your leadership team can act on.

Learn from Semrush product experts and peers

Join hands-on training sessions led by Semrush product experts and customers, and build the skills you need to increase your brand’s presence in AI search.

Get up to speed with AI and Agentic search

Learn the latest Semrush tools, strategies, and frameworks to optimize your website for AI and Agentic search, including prompt research, content structure and technical setup.

Drive more value from your Semrush account

Get a masterclass in Semrush AI Search tools, designed for those seeking to grow brand mentions and citations in AI search engines.

Bootcamp agenda

We’re still finalizing the exact 2026 Semrush Bootcamp agenda, but here’s roughly what you can expect:

Time

Sessions

9:00 AM

Registration and Optional 1:1 Product Training (By appointment)

10:45 AM

Welcome

Meet your instructor and learn the strategies that have propelled them to the top of their field.

11:00 - 11:45 AM

The AI Search Operating System (SEO + ASO)

We’ll kick off the day with our framework for driving brand visibility in the age of AI Search. We’ll then get hands on Semrush to conduct an audit that will help you measure how your brand compares with competitors in AI search.

11:45 AM - 12:00 PM

Coffee break

12:00 - 1:00 PM

Customer Playbook: Is your website ready for AI agents?

AI Agents are already crawling your content and soon enough will transact on behalf of your customers and brand. In this session, presented by a Semrush customer, we will cover what you should care about when it comes to optimizing your site for AI Search and Agents.

1:00 - 2:00 PM

Lunch

2:00 - 3:00 PM

Why Clarity Matters in the Age of AI Search

This session is dedicated to one important question: “Does AI understand what your brand is all about?” If not, what should you do about it? We will cover the importance of “Brand Clarity” for AI Search and how to audit and track this with Semrush.

3:00 - 4:00 PM

Customer Playbook: Leading Cross-functionally

The job of the search marketer just got a lot more interesting… and complicated. In this session, led by a customer speaker, we’ll cover tactics for search leaders looking to lead cross-functionally and align various stakeholders on one vision for AI Search.

4:00 - 4:15 PM

Coffee break

4:15 - 5:00 PM

Gaining Authority and Trust: The Rise of 3rd Party

When AI Platforms compose answers that include your brand, they’re pulling from many different sources. In this session, we’ll dig into Semrush to identify the sources citing you and your competitors.

5:00 - 6:00 PM

Customer Playbook: How we conquered Reddit

Reddit is a top cited source in most AI Platforms, but a challenging nut to crack from a marketing standpoint. In this session, led by a Semrush customer, we will cover how they successfully implemented a Reddit strategy that helped them grow sentiment and citations in AI Platforms.

6:00 - 7:00 PM

Drinks and Closing Remarks

* Please note the agenda is subject to change

What past attendees say

The bootcamp was
insightful

Max Aarts, Scildon Pensioen

Great bootcamp, great event. Very valuable information, and actionable as well.

Anni Reponen, Saavi Partners Oy

I really REALLY enjoyed the bootcamp the day before. The bootcamp is where I learned the most.

Bonnie Wisnowski, Philly Home Girls

Overall super well-organized event with great speakers, a great venue, and good vibes.

Phillip Pitsch, Byrd Technologies

It was a very well-organized event with great speakers and engaging activities (loved those!)

Mariam Abubakr, Versuni