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October 12, 2026

London, UK

Semrush AI search
bootcamp

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Hop on the AI search fast track

AI Search is moving fast. Catch up with our 1-day bootcamp. You'll leave with a step-by-step method, Semrush-powered workflows, and a presentation-ready AI Search roadmap your leadership team can act on.

Bootcamp Venue

Learn from Semrush product experts and peers

Join hands-on training sessions led by Semrush product experts and customers, and build the skills you need to increase your brand’s presence in AI search.

Get up to speed with AI and Agentic search

Learn the latest Semrush tools, strategies, and frameworks to optimize your website for AI and Agentic search, including prompt research, content structure and technical setup.

Drive more value from your Semrush account

Get a masterclass in Semrush AI Search tools, designed for those seeking to grow brand mentions and citations in AI search engines.

Bootcamp agenda

We’re still finalizing the exact 2026 Semrush Bootcamp agenda, but here’s roughly what you can expect:

Time

Sessions

9:15 AM

9:00 AM

Arrival and Registration

Doors open. Grab a coffee, pick up your wristband, and settle in before we begin.

10:00 AM

The AI Search Operating System (1 hour)

Welcome and intro to the AI Search OS. Search has changed, and the way you measure visibility has changed with it. We will cover what is different now, the new KPIs, and why AI search has become a cross-functional brand channel. Then we introduce the four layers of AI brand visibility. These four layers are the map for the rest of the day.

Meet your instructor and learn the strategies that have propelled them to the top of their field.

11:00 AM

10:30 AM

Layer 1: Discoverability (30 min)

AI cannot recommend what it cannot retrieve, and a lot of brands are technically invisible to it despite years of SEO investment. We will cover what raises the bar, from rendering to writing at the passage level.

Meet your instructor and learn the strategies that have propelled them to the top of their field.

11:30 AM

Layer 2: Clarity (30 min)

Being found is one thing. Being described correctly is another. AI builds your brand description from your site plus reviews, press, forums, and directories, and it often gets you wrong. We will show you why, and what closes the gap.

12:00 AM

Lunch (1 hour)

1:00 PM

12:30 PM

Layers 3 and 4: Authority and Trust (30 min)

84% of AI citations come from earned media, so most of this work happens off your website. We will cover how AI decides you belong in the answer, and then whether it recommends you or hedges.

1:30 PM

AI Visibility Audit (20 min)

A quick baseline check. You will look at your AI visibility against one competitor on a few key metrics and note where you stand in your workbook. We build on this in the afternoon hands-on session.

1:50 PM

2:00 PM

Coffee Break (30 min)

2:20 PM

2:15 PM

Customer Playbook: Leading Cross-Functionally (40 min)

With Semrush Ambassador William Alvarez. AI visibility pulls in PR, brand, product marketing, and support. William covers how to get those teams moving toward one goal without becoming everyone’s least favorite meeting.

With William Álvarez,
Group Director / Practice Lead, Organic Search at WPP Media

2:50 PM

3:30 PM

Customer Playbook: How I Built My Prompt Research Process (30 min)

Prompt selection is where most brands stall. One Semrush customer walks through how they built their list, how they refined it, and what they got wrong the first time.

With Jose Nunez,
Global SXO Manager, Bio-Rad

3:20 PM

3:00 PM

Coffee Break (15 min)

3:35 PM

4:00 PM

Hands-On with Semrush (1.5 hour)

Laptops open. In small groups with a Semrush product expert at every table, you will set up your project, audit your current site's AI visibility, and set up the tracking to see whether your strategy is working over time. You leave knowing where you stand today and how to measure your progress from here.

5:05 PM

5:30 PM

Closing Discussion (55 min)

Next steps and where to get help when you are doing it.

6:00 PM

Drinks and Networking (1 hour)

* Please note the agenda is subject to change

What past attendees say

The bootcamp was
insightful

Max Aarts, Scildon Pensioen

Great bootcamp, great event. Very valuable information, and actionable as well.

Anni Reponen, Saavi Partners Oy

I really REALLY enjoyed the bootcamp the day before. The bootcamp is where I learned the most.

Bonnie Wisnowski, Philly Home Girls

Overall super well-organized event with great speakers, a great venue, and good vibes.

Phillip Pitsch, Byrd Technologies

It was a very well-organized event with great speakers and engaging activities (loved those!)

Mariam Abubakr, Versuni