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2025 Keynote sessions

Watch the recordings from last year’s Spotlight in Amsterdam on October 29, 2025.

Main stage sessions

Boring products, fun ads: Simple Recipes for Making B2B Products Get Noticed

How To Identify Market Growth Opportunities With AI

Creative Risk to Cultural Resonance

The Reality and Future of AI SEO: The next big bet

Amplifying Authenticity: How global SEO teams build content at scale

How To Run Marketing When You're The Only Marketer

How To Launch And Scale A Cross-Platform Content Strategy that works in every channel

From Self-Serve to Self-Build: The new era of AI-powered marketing teams

Publishers vs. AI: Panel with The Economist & The Financial Times

How To Run An Influencer Marketing Strategy That Delivers

The Multiplier Effect: How AI Unlocks Ecosystem-led Growth

How to Build a 7 Figure B2B Brand: Fireside chat with the CEO of Miro

View this year’s agenda