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The Reality and Future of AI SEO
The next big bet
The next big bet
The AI era has redrawn the map of discoverability.
This session dives into what’s really happening behind AI search—the traffic shifts, brand erasures, and opportunities shaping tomorrow’s winners.
Andrew is the Chief Marketing Officer at Semrush, a top online visibility and marketing SaaS company, where he's been driving global growth since 2021. With over 23 years of experience, he’s built and led powerhouse marketing teams at industry giants like Cisco, SoftServe, and UnitedLex.
Pavel is a product and growth leader specializing in building and scaling category-defining SaaS products from AI-powered 0→1 launches to global platforms generating $100M+ ARR. At Semrush, he spearheaded the launch of the company’s first AI Toolkit, reaching multi-million ARR within a month, and has led portfolios delivering >40% YoY MRR growth at nine-figure scale. He combines deep-tech R&D with commercial acumen, having scaled organizations of 400+ across product, engineering, and marketing. Pavel has built PLG engines, enterprise GTM strategies, and AI-powered product experiences that drive retention, monetization, and expansion. His expertise spans SaaS growth strategy, AI innovation, and executive leadership across global teams.
