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October 13, 2026
London, UK
Why attend
Two stages hosted by The Drum and Fortune, masterminds, an expo, and 1,000 senior marketers working out how brands get found and chosen in the age of AI.
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Two stages hosted by The Drum and Fortune, masterminds, an expo, and 1,000 senior marketers working out how brands get found and chosen in the age of AI.
Get ticketsAI search. Fragmented discovery. Social search. Zero-click journeys. You can read another headline about it, or spend a day with the people already rebuilding for it.
80+ marketing leaders from Adobe, LinkedIn, OpenAI, Forrester and Wix on the decisions behind their work — what they changed, what it cost, and what the numbers said.
100+ sessions across two stages, masterminds, networking and the expo. Come with the decision you need to make; leave with a position you can defend.
The most useful thing you hear might come from a mastermind, or from someone at the coffee bar telling you what really happened when they tried it — budget, politics and all.
Spotlight is powered by Semrush, home to the world's largest proprietary search database. On the Signals Stage you'll see where brands are actually winning visibility in AI answers, and the numbers underneath it.
Read 2025 takeaways
Spotlight connects content, brand, comms, PR, product and leadership — because every brand now has two audiences, humans and AI. It isn't enough to be seen. You have to be believed.
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1,000+ marketers from 700+ brands, working through the same things you are: fragmenting discovery, measures that no longer measure anything, and teams built for a channel model that's ending.
Expand your network
Add the Semrush Bootcamp on 12 October and you'll leave with a step-by-step method, Semrush-powered workflows, and an AI search roadmap your leadership team can act on Monday.
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