Hosted by
October 13, 2026
London, UK
Win brand visibility
in the age of AI
AI changed how brands get discovered.
Most marketers are already behind.
One day at Spotlight will fix that.
Win brand visibility
AI changed how brands get discovered.
Most marketers are already behind.
One day at Spotlight will fix that.
Not theorists. The operators and leaders. SEOs, CMOs and AI leads doing it right now.
Spotlight brings marketing leaders from OpenAI, Visa, Deliveroo, and McKinsey to share how they are staying ahead of driving AI trends to drive real business impact. Workshops and masterminds are built for hands-on skill, not passive listening, so you’ll leave with concrete takeaways.
Built for the marketers who can’t afford to be invisible. For SEOs, digital marketers, growth leads, and CMOs navigating the shift to AI-driven discovery. Whether you're managing brand visibility for a global enterprise or a high-growth scale-up, if AI search is changing your world, this day is for you.
Buy Earlier, Pay Less. This year, the sooner you buy your tickets, the more you'll save.
It was incredibly impressive, truly hats off to Semrush team to do such a great job! Everything was
so well-thought off, Semrush logos on hand towel dispensers to hamburger buns and everywhere else... Entertainment, lineup, knowledge-sharing, the blend of the program based on different areas
of marketing (not only SEO!!!), every little detail, simply wow. I worked with events as a producer
and visitor, seen big ones and small ones, but this one will definitely be the most memorable! 💓
Excellent organisation, great speakers and amazing workshop. The varied topics, up-to-date examples, hearing about challenges and solutions to those from my peers. The varied topics, up-to-date examples, hearing about challenges and solutions to those from my peers. Keep up with the great work!
If your event doesn’t look like this, don’t invite me. Haha, I mean, seriously…. Spotlight by Semrush was special, it had a VIBE! Sure, you can talk all you want about AI, Web3, metaverse (god forbid)…but nothing beats THIS: Being in the same room with smart, curious people, and feeling that sense of belonging in the air. Big thanks to the Semrush team for making this happen. As Victoria Blinova rightly called it, this was a “marketing Coachella,” and I’m already looking forward to the next one! 🔥
Organization, the expertese of the speakers, relevanceof topics, tips to be applied, organization, networking, drinks... The organisation of the conference was great. Enough peopleto help out when lost. Great speakers from great brands!
What an incredible experience at Spotlight by Semrush in Amsterdam! 🤩 From connecting with inspiring people to learning from some of the best in marketing, it was an unforgettable event! Excited to stay in touch with everyone I met and already looking forward to the next one!Thank you for all the invaluable tips and tricks! This mastermind session has truly been
the most insightful one I’ve attended so far. 😃
Organization of the conference was super professional. Me
and my team had a wonderful day. The vibe was really good, staff was very helpful and the foods was very good. The location
of the venue is very good since there is a lot of parking available and people who want to travel by train can take the train.
It was incredibly impressive, truly hats off to Semrush team to do such a great job! Everything was
so well-thought off, Semrush logos on hand towel dispensers to hamburger buns and everywhere else... Entertainment, lineup, knowledge-sharing, the blend of the program based on different areas
of marketing (not only SEO!!!), every little detail, simply wow. I worked with events as a producer
and visitor, seen big ones and small ones, but this one will definitely be the most memorable! 💓
Excellent organisation, great speakers and amazing workshop. The varied topics, up-to-date examples, hearing about challenges and solutions to those from my peers. The varied topics, up-to-date examples, hearing about challenges and solutions to those from my peers. Keep up with the great work!
If your event doesn’t look like this, don’t invite me. Haha, I mean, seriously…. Spotlight by Semrush was special, it had a VIBE! Sure, you can talk all you want about AI, Web3, metaverse (god forbid)…but nothing beats THIS: Being in the same room with smart, curious people, and feeling that sense of belonging in the air. Big thanks to the Semrush team for making this happen. As Victoria Blinova rightly called it, this was a “marketing Coachella,” and I’m already looking forward to the next one! 🔥
Organization, the expertese of the speakers, relevanceof topics, tips to be applied, organization, networking, drinks... The organisation of the conference was great. Enough peopleto help out when lost. Great speakers from great brands!
What an incredible experience at Spotlight by Semrush in Amsterdam! 🤩 From connecting with inspiring people to learning from some of the best in marketing, it was an unforgettable event! Excited to stay in touch with everyone I met and already looking forward to the next one!Thank you for all the invaluable tips and tricks! This mastermind session has truly been
the most insightful one I’ve attended so far. 😃
Organization of the conference was super professional. Me
and my team had a wonderful day. The vibe was really good, staff was very helpful and the foods was very good. The location
of the venue is very good since there is a lot of parking available and people who want to travel by train can take the train.
Exclusive, high quality, modern event at the forefront of digital marketing discussion. It felt like a conference ready for 2025. It was simply right at the forefront of current discussions and trends in digital marketing. It was great, look forward to the next one!
Great key notes, very well serviced in terms of food, snacks, coffee etc. Overall atmosphere was excellent
with the right mix of attendees. The relaxed, professional atmosphere. No hard selling by anyone and a genuine feeling that everyone was there to learn, share and exchange. Overall it was a really well organised conference. The key notes were great and you left wanting more, which is always a good thing.
I really liked the speaker line up, the small sessions
& mostly the eye to detail into the event set up (decoration,
food, vibes). I absolutely LOVED the interactive things
(elevator, meme TVs) but also the mastermind sessions.
What an incredible experience at Spotlight by Semrush in Amsterdam! 🤩 From connecting with inspiring people to learning from some of the best in marketing, it was an unforgettable event! Excited to stay
in touch with everyone I met and already looking forward to the next one! Thank you for all the invaluable tips and tricks! This mastermind session has truly been the most insightful one I’ve attended so far. 😃
That it wasnt just about giving a high level overview of trends
(i.e. talking about AI in 10 different ways). It got very granular,I gained practical tips and insights I could apply immediately.
Keep up the good work! The quality and vibes were immaculate.
It was a great venue. It was amazing meeting marketers from all over the world and sharing our work experiences. I liked the fact that you could arrange meetings with people at the conference. Insightful talks from industry experts and it was great having food and drinks included at the venue without leaving the building. It was a great networking opportunity. Love the recycling bins and reusable water bottles and all the entertaining stuff.
Exclusive, high quality, modern event at the forefront of digital marketing discussion. It felt like a conference ready for 2025. It was simply right at the forefront of current discussions and trends in digital marketing. It was great, look forward to the next one!
Great key notes, very well serviced in terms of food, snacks, coffee etc. Overall atmosphere was excellent
with the right mix of attendees. The relaxed, professional atmosphere. No hard selling by anyone and a genuine feeling that everyone was there to learn, share and exchange. Overall it was a really well organised conference. The key notes were great and you left wanting more, which is always a good thing.
I really liked the speaker line up, the small sessions
& mostly the eye to detail into the event set up (decoration,
food, vibes). I absolutely LOVED the interactive things
(elevator, meme TVs) but also the mastermind sessions.
What an incredible experience at Spotlight by Semrush in Amsterdam! 🤩 From connecting with inspiring people to learning from some of the best in marketing, it was an unforgettable event! Excited to stay
in touch with everyone I met and already looking forward to the next one! Thank you for all the invaluable tips and tricks! This mastermind session has truly been the most insightful one I’ve attended so far. 😃
That it wasnt just about giving a high level overview of trends
(i.e. talking about AI in 10 different ways). It got very granular,I gained practical tips and insights I could apply immediately.
Keep up the good work! The quality and vibes were immaculate.
It was a great venue. It was amazing meeting marketers from all over the world and sharing our work experiences. I liked the fact that you could arrange meetings with people at the conference. Insightful talks from industry experts and it was great having food and drinks included at the venue without leaving the building. It was a great networking opportunity. Love the recycling bins and reusable water bottles and all the entertaining stuff.
Omg, so many, the conference was just perfect, the attention to detail, the atmosphere, the vibe. Girls and boys, this might by my fave conference I’ve been to so far! I loved it! Will be back next year!
This event left me both inspired and excited to be workingin marketing. I am already looking forward to Spotlight 2025.
It was such an incredible event! Truly was the Disneyland for Marketers, well done everyone at Semrush 🤎
HUGE congrats to the whole team! All of you absolutely crushed it 👏
Excellent line up of industry speakers. The conference venue wasn’t to big so u had the opportunity to experience all the venders stand. And additionallythe atmosphere was buzzing. You smashed it !
The vibe, everyone was very kind and talkative. No, it was such a nice event. All the Semrush employees were so nice!
Omg, so many, the conference was just perfect, the attention to detail, the atmosphere, the vibe. Girls and boys, this might by my fave conference I’ve been to so far! I loved it! Will be back next year!
This event left me both inspired and excited to be workingin marketing. I am already looking forward to Spotlight 2025.
It was such an incredible event! Truly was the Disneyland for Marketers, well done everyone at Semrush 🤎
HUGE congrats to the whole team! All of you absolutely crushed it 👏
Excellent line up of industry speakers. The conference venue wasn’t to big so u had the opportunity to experience all the venders stand. And additionallythe atmosphere was buzzing. You smashed it !
The vibe, everyone was very kind and talkative. No, it was such a nice event. All the Semrush employees were so nice!
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