CMO
Recommended pass: VIP pass
The board wants to know what AI means for the plan, and "AI is changing search" isn't a budget line. You're being asked to fund a shift nobody has agreed how to measure yet.
Leave with:
A defensible position for the next planning cycle: what to fund, what to stop, and how peers at Adobe, Forrester, Wix, and more are restructuring around it. Plus the measurement story that turns a trend into a number your CFO accepts.
VP of Marketing
Recommended pass: All Access pass
You own the number and the team—and both are under pressure. Discovery is fragmenting, your dashboards are getting less honest every quarter, and your org chart was built for channels that have already merged.
Leave with:
What to centralize, automate and kill. How other VPs are structuring teams around agents and governance, and an attribution model that survives an AI-driven funnel.
Head of Growth
Recommended pass: All Access pass
Your acquisition mix is being rewritten underneath you. Paid keeps getting more expensive, organic is fragmenting across platforms, and agents are quietly redefining what a "workflow" even means.
Leave with:
What to automate and what to keep human, the conversion picture in an AI-driven funnel, and a prioritized list of what to stop doing — from people who have already stopped.
Brand managers
Recommended pass: All Access pass
Everything upstream is being automated, and everyone has the same tools. Brand is the tiebreaker — and you're being asked to prove that with numbers you don't have yet.
Leave with:
Why brand strength now feeds machine recommendation, how to build your brand when communities and creators shape belief before you get a say, and what creative looks like when it has to work on two audiences at once.
Product marketers
Recommended pass: All Access pass
Buyers meet an AI summary of your product before they meet your positioning. Your messaging is being paraphrased by a machine you don't control, for a buyer you'll never see.
Leave with:
How AI is rewriting B2B discovery, trust and demand — plus how to structure product content so models represent it accurately, and storytelling that survives being summarised.
Search marketers
Recommended pass: All Access pass
Rankings are turning into recommendations, clicks are falling, and you're being asked to report on something the industry hasn't agreed how to measure.
Leave with:
What actually moves brand citations in AI answers — content structure, entity and authority signals — which trust signals still carry weight, and Semrush data you can take straight into a reporting conversation.
PR & Comm Specialists
Recommended pass: All Access pass
Your brand's reputation just became training data. Earned coverage now feeds what AI says about you to everyone else — and nobody's formally handed you that job yet.
Leave with:
Which publications and sources models actually draw on, how to measure share of voice inside AI answers, and how to take that number into a board conversation as evidence rather than reputation cover.
Full-stack marketers
Recommended pass: Conference pass
Your remit already spans search, content, paid, brand, and analytics. Now AI is changing every one of them at once, and you’re expected to know what matters without becoming an expert in everything.
Leave with:
The big-picture view of how AI is reshaping marketing, where brand visibility is heading, and the ideas and examples worth taking back into your day-to-day work.
