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From Self-Serve
to Self-Build
The new era of AI-powered marketing teams
From Self-Serve
The new era of AI-powered marketing teams
AI is redefining what it means to be a “full-stack marketer.”
This session breaks down how AI tools are giving marketers hands-on control over what used to be technical or cross-functional territory: from building landing pages to setting up tracking, automation, and workflows.
No code. No engineers. No bottlenecks. This isn’t just about working faster. It’s about expanding your stack.
Get ready to own the tools, the execution, and the growth engine itself.
Elena Verna is a leading growth strategist, standout industry voice, and product-led growth expert, known for helping B2B SaaS companies scale through modern, customer-centric growth models.
With deep experience in marketing, product, and sales alignment, she advocates for value-first strategies that empower users through product experience. Elena’s frameworks on segmentation, product-led sales, and customer personalization have become go-to resources for growth teams worldwide.
