Hosted by
Creative Risk to Cultural Resonance
From turning an owl into an internet icon to crafting campaigns that spark global conversation, Zaria Parvez has lived the viral mindset.
In this session, she shares the thinking, creative rigor, and calculated risks behind building one of the most talked-about brands on the internet—and how to bring that mentality to any brand.
Before becoming the Head of Social at DoorDash, Zaria Parvez was the mastermind behind Duolingo’s viral green owl. Her creativity and maverick spirit grew Duolingo’s TikTok account from 50K followers in September 2021 to 5.1M followers today and made her a queen of brand social. Winner of AdAge’s Social Marketer of the Year, Zaria was also named on the Forbes 30 Under 30 list for social media. She’s become a role model for Gen Z marketers and for anyone who wants to get impressive results from bold tactics.
