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Publishers vs. AI
Panel with The Economist & The Financial Times
Panel with The Economist & The Financial Times
AI is reshaping the publishing industry — disrupting traffic, advertising models, and reader trust.
In this conversation, moderated by LinkedIn, The Economist and The Financial Times share how they’re evolving their strategies, integrating AI tools responsibly, and reimagining the future of content creation and credibility in a constantly (and rapidly) changing landscape.
Katerina Clark is a Growth Marketing and SEO expert currently serving as Head of Optimization at The Economist. With a background spanning industries from luxury automobiles and high-end fashion to finance, insurance, and mobile apps, she brings a versatile and data-driven approach to performance marketing. Katerina has shared her expertise as a guest lecturer at NYU’s Graduate Search Marketing course.
Liz has been building products for 17 years now, which crystallised her passion to create change through technology. Currently she's leading a product team on a mission to bring focus to and accelerate the development of AI products at the Financial Times.
Michelle Robbins is a seasoned decision intelligence leader with 15+ years of experience across product development, data science, engineering, and marketing technology. Currently at LinkedIn, she bridges AI, analytics, and product strategy to drive innovation and growth. A frequent keynote speaker and podcast guest, Michelle speaks on topics including generative AI, martech, content strategy, and search. She’s also a passionate advocate for women in tech, actively mentoring through organizations like Women of Martech, Women in Tech SEO, and WITI. Known for her user-first mindset and data-informed approach, Michelle blends technical depth with strategic vision to lead teams and build meaningful digital products.
