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Boring products,
fun ads
Simple Recipes for Making
B2B Products Get Noticed.
Boring products,
Simple Recipes for Making
B2B Products Get Noticed.
In this high-energy session, you'll learn how to turn dry product features into scroll-stopping, high-converting creative. Packed with real campaign examples and simple frameworks, this session will show you how to ditch the jargon, inject personality, and make even the most complex offering impossible to ignore. Recall why you're in marketing once again: no fluff, just fun that performs.
Shlomo is a creative force in B2B tech advertising, known for making fun, engaging, and highly effective ads. With a background in top global ad agencies, he has crafted campaigns for brands like Burger King, Coke, and Michelin before transitioning into the tech world.
As part of a VC firm, he helped dozens of startups refine their content and advertising strategies—proving that B2B ads don’t have to be boring to perform. Today, Shlomo is on a mission to help brands inject creativity into their marketing.
