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The Multiplier Effect
How AI Unlocks Ecosystem-led Growth
How AI Unlocks Ecosystem-led Growth
Forget campaigns that rely on spend. Hillary reveals how modern brands are using AI to transform customers into collaborators.
You’ll see how small teams can build massive reach by creating ecosystems that reward advocacy, inspire creativity, and grow organically.
Hillary Bush is the GTM for Startups at OpenAI, where she helps high-growth companies integrate AI into their core marketing and product strategies. With deep experience across early-stage growth, partnerships, and go-to-market execution, Hillary brings a practical lens to AI adoption, focusing on how teams can move from experimentation to impact.
Prior to OpenAI, Hillary founded Pollen, a platform built to support creative communities and independent creators. Her experience as a startup founder gives her a firsthand perspective on the challenges early-stage companies face when bringing products to market.
