Agenda

All

Spotlight redefines what a marketing conference should be.

With over 100+ sessions to choose from (plus the expo, networking, and interactive experiences), you can build a day that's entirely your own. The hardest part? Deciding where to start.

Keynotes

Two keynote stages with the brightest names in the industry. The Main stage is open to all pass holders. All Access and VIP passes also include exclusive access to the Enterprise stage.

Masterminds

Join a group of 10 peers for a 50-minute roundtable discussion led by an industry expert. You’ll get 1:1 help from a specialist and connect with other marketers facing similar challenges.

Choose from over 60 Masterminds across AI, SEO, brand, enterprise marketing, leadership, B2B marketing, and more.

Available to All Access and VIP pass holders. RSVP required.

Workshops

Designed for ambitious marketers who want to test new skills, playbooks,
and tactics.

Each workshop is expert-led, capped at 50 people, and runs about 50 minutes. Long enough
to go deep, short enough to fit around the rest of your day. You'll leave with something you can actually use the next day.

All Access pass holders can access one workshop, and VIP pass holders can
access two. RSVP required.

Bootcamp

The Bootcamp is an add-on AI search training that takes place the day before Spotlight.

You'll learn from Semrush product experts and peers, get up to speed with modern search essentials, and drive more value from your Semrush account. Leave with a step-by-step method, Semrush-powered workflows, and a presentation-ready AI Search roadmap your leadership team can act on.

Register just for the Semrush Bootcamp, just for Spotlight, or combine both days together for the best value. Add the Bootcamp on October 12 and turn it into two days well spent.