How To Run Marketing
When You're
The Only Marketer

Being the only marketer at a company means wearing every hat: from strategy to socials, content to CRM, emails to sales enablement.

In this session, you'll learn three rules for maintaining your sanity as a solo marketer: setting expectations, how to make a strategic plan for your first three months, and why delegation is key to survival.

Sara Lattanzio

Speaker details

With a decade of B2B marketing experience, Sara has shaped narratives and driven demand across high-growth startups and enterprise tech firms alike.

She's known for her no-nonsense take on B2B marketing, her ability to connect with business-savvy audiences, her hands-on leadership style and her deep expertise in omnichannel B2B content marketing strategy.

Over the past four years, she’s built a community of 50,000 on LinkedIn by sharing practical insights on demand generation, content strategy, and marketing leadership. Today, she splits her time between leading marketing teams and departments (in-house and fractional), advising B2B companies on GTM and B2B content strategy, and collaborating with top SaaS unicorns on thought leadership initiatives.

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