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Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
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Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
Buy ticketsLearn from the experts you’ve always wanted to meet at the largest stage of Spotlight, with sessions that tackle today’s biggest marketing challenges. Gain actionable strategies from industry leaders at Google, Semrush, Duolingo and other top brands who share their proven approaches to navigate change, creating content that converts, and building campaigns that drive results.
From turning an owl into an internet icon to crafting campaigns that spark global conversation, Zaria Parvez has lived the viral mindset. In this session, she shares the thinking, creative rigor, and calculated risks behind building one of the most talked-about brands on the internet—and how to bring that mentality to any brand.
Let’s face it: many B2B products aren’t sexy, but your ads can be. In this high-energy session, you'll learn how to turn dry product features into scroll-stopping, high-converting creative. Packed with real campaign examples and simple frameworks, this session will show you how to ditch the jargon, inject personality, and make even the most complex offering impossible to ignore. Recall why you're in marketing once again: no fluff, just fun that performs.
Learn how to future-proof your search strategy, align with new discovery behaviors, and stay visible in an evolving digital landscape where answers come before clicks. You’ll learn how to rethink visibility beyond traditional rankings, create content optimized for AI summaries, and adapt your strategy to stay competitive in a world where users get answers before they ever visit your site.
Great content doesn’t stay in one lane, it moves. You'll see the breakdown of how to build a scalable content strategy that performs across multiple platforms without feeling copy-pasted. From creative planning to repurposing tactics and performance tracking, Brandon shares the exact methods he’s used to grow brand presence across social, email, video, and beyond. If you’re tired of one-offs and ready for content that compounds, this one’s for you.
From this session, you'll understand which ranking factors have gained or lost importance in Google's latest algorithm shifts, discover specific tactical adjustments for technical SEO, content, and link building based on real-world results, and learn how to use the SEO updates to your benefit.
Being the only marketer at a company means wearing every hat: from strategy to socials, content to CRM, emails to sales enablement. In this session, you'll hear about hard-won lessons, systems, and sanity-saving shortcuts for making impact without a team. Whether you're scaling from zero or juggling too many channels alone, this talk will give you a tactical blueprint to prioritize, prove value, and grow smart. Solo.
In this session, you'll explore how legacy media brands are adapting to protect quality, preserve trust, and stay competitive in an AI-saturated landscape. From SEO disruption to content authenticity and platform dependence, this conversation pulls back the curtain on the real challenges — and bold experiments — shaping the future of publishing and digital discovery.
This session will teach you how to build a global content engine that stays true to brand values. You'll learn how to balance consistency and customization, collaborate across regions, and align brand storytelling with SEO performance.
AI is redefining what it means to be a “full-stack marketer.” This session breaks down how AI tools are giving marketers hands-on control over what used to be technical or cross-functional territory: from building landing pages to setting up tracking, automation, and workflows. No code. No engineers. No bottlenecks. This isn’t just about working faster. It’s about expanding your stack. Get ready to own the tools, the execution, and the growth engine itself.
Main Stage, 2:55 - 3:25 PM
Influencer marketing might look simple from the outside, but running it at scale is anything but. In this hands-on session you'll look inside the 19-stage workflow to manage high-performing influencer campaigns across the globe, and decide whether you need the same. You’ll get a full breakdown of how to build a wokrflow that’s scalable, strategic, and actually drives results.
Get an exclusive preview of Semrush's newest tools and features, designed to give marketers an unfair advantage in 2026. You’ll hear how top marketers are leveraging AI, automation, and smarter workflows to scale results, and get a head start on what’s next for search, content, and visibility.
Everyone’s talking about AI. But what are the fastest-growing startups actually doing with it? In this session, you'll get firsthand insights from the companies redefining how marketing is built, executed, and scaled with AI. Discover the tools, use cases, and mindsets driving real results. If you want to move past the AI hype and into high-performance growth, this is where you start.
Where multinational leaders tackle the most pressing challenges of scale in today's digital ecosystem. Gain insights tailored to helping industry leaders adapt to marketing changes, implement strategies across global operations, and drive sustainable growth. For senior executives seeking frameworks that deliver consistent results across multiple markets and brands to scale excellence in complex digital landscapes.
Winning a global audience mean rethinking how search works across markets, cultures, and platforms. In this session, you'll get a step-by-step approach to building SEO strategies that win in multiple countries and languages. This session will walk you through what it takes to scale search visibility without scaling chaos with proven frameworks for multilingual, multi-market search success.
Want to drive massive organic growth without scaling content teams linearly? In this session, discover how to build a programmatic SEO engine that brings in millions of visits through automation and intelligent use of data. Learn how to identify scalable content opportunities, use templates and internal tools to execute efficiently, and build an SEO product that evolves with your business.
Managing SEO for a million-page website isn’t just about best practices—it’s about building systems that can scale. This session explores how to maintain site health, search performance, and crawl efficiency across massive, dynamic platforms with constantly changing content.
Growth doesn’t come from guessing — it comes from finding the right opportunities before your competitors do. In this strategic session, you'll learn how to use AI to analyze markets, spot emerging demand, and guide high-impact decisions. From market mapping and trend analysis to competitive gaps and product bets, see how AI is transforming how modern companies identify where to grow — and fast.
Generative AI is revolutionizing how people search, discover, and engage with content — and traditional SEO isn’t keeping up. In this era of search disruption, businesses need more than keyword tactics — they need AI Engine Optimization (AEO) strategies to ensure long-term visibility and growth. This session brings insights from Usercentrics to explore how organizations can evolve their digital strategy for a new search landscape dominated by AI-powered engines like SGE and ChatGPT.
Search is happening everywhere now: across chatbots, marketplaces, social platforms, LLM-powered engines, and sometimes search engines. Understand how to map search intent across platforms, structure data for AI-readability, and prioritize resources across increasingly diverse touchpoints. Get to know how leading brands are reimagining visibility across this fractured search ecosystem.
This panel covers ways to integrate AI into business. You'll leave with a roadmap for turning AI from experimental toolkits into core, cross-functional infrastructure that support growth, efficiency, and decision-making. From choosing the right use cases and aligning data infrastructure, to navigating governance and measuring ROI, this panel will give a blueprint for integrating AI that delivers impact across functions.
In this data-rich session, learn how to execute hyper-personalized campaigns across massive customer bases. Discover how to harness advanced segmentation techniques, leverage behavioral signals, and activate real-time data to craft messaging that feels 1:1, even when targeting millions. You’ll walk away with practical frameworks, tech stack insights, and proven tactics to deliver the right message to the right audience at exactly the right moment—consistently.
AI can supercharge your content or tank your rankings. In this tactical session, you'll learn how to safely and intelligently embed AI into your content creation process without sacrificing quality or visibility. Get an overview on how to use generative tools to enhance research, structure, and production without compromising quality, originality, or search performance.
Agentic AI is more than just automation. It’s about building self-driving marketing systems that think, learn, and act on your behalf. In this session, you'll dive into how enterprise teams are architecting AI-powered marketing machines that scale smarter and faster. You’ll hear how autonomous AI agents optimize campaigns in real time, orchestrate complex data workflows, and deliver personalized experiences that drive pipeline growth.
This session tackles how enterprise marketing teams can transform fragmented content operations into scalable, AI-powered insight workflows. From managing the maturity of assets across regions to automating decisions around localization for different content formats (text, video, image), you'll learn how to build infrastructure that helps global teams act faster—with smarter insights, not just more data.
Running dozens of brands gets messy. Different regions, different campaigns, endless websites and landing pages, all moving at once. In this session, Luuk de Klijn shares how Danone audits and optimizes their owned channels, as well as how they streamline updates and maintenance. You’ll walk away with practical ways to prioritize work, maintain brand integrity, and give regional teams the flexibility they need without losing sight of the bigger picture.
Get uncensored, actionable advice in our exclusive hands-on masterminds: 150+ dynamic roundtables with max 10 participants each, led by seasoned experts who've been in the trenches. No presentations or basics—just 50 minutes of raw, honest conversation where you'll share experiences, study real-world cases, and leave with advanced strategies that actually work.
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