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Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
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Browse our catalog of keynotes, mastermind sessions, networking mixers, and more, where your marketing questions get real answers.
Buy ticketsLearn from the experts you’ve always wanted to meet at the largest stage of Spotlight, with sessions that tackle today’s biggest marketing challenges. Gain actionable strategies from industry leaders at Google, Semrush, Duolingo and other top brands who share their proven approaches to navigate change, creating content that converts, and building campaigns that drive results.
From turning an owl into an internet icon to crafting campaigns that spark global conversation, Zaria Parvez has lived the viral mindset. In this session, she shares the thinking, creative rigor, and calculated risks behind building one of the most talked-about brands on the internet—and how to bring that mentality to any brand.
Let’s face it: many B2B products aren’t sexy, but your ads can be. In this high-energy session, you'll learn how to turn dry product features into scroll-stopping, high-converting creative. Packed with real campaign examples and simple frameworks, this session will show you how to ditch the jargon, inject personality, and make even the most complex offering impossible to ignore. Recall why you're in marketing once again: no fluff, just fun that performs.
Why the full-stack marketer just got a whole lot fuller with no dependencies and fully unlocked creative autonomy.
AI is redefining what it means to be a “full-stack marketer.” This session breaks down how AI tools are giving marketers hands-on control over what used to be technical or cross-functional territory: from building landing pages to setting up tracking, automation, and workflows. No code. No engineers. No bottlenecks. This isn’t just about working faster. It’s about expanding your stack. Get ready to own the tools, the execution, and the growth engine itself.
This session will teach you how to build a global content engine that stays true to brand values. You'll learn how to balance consistency and customization, collaborate across regions, and align brand storytelling with SEO performance.
Being the only marketer at a company means wearing every hat: from strategy to socials, content to CRM, emails to sales enablement. In this session, you'll hear about hard-won lessons, systems, and sanity-saving shortcuts for making impact without a team. Whether you're scaling from zero or juggling too many channels alone, this talk will give you a tactical blueprint to prioritize, prove value, and grow smart. Solo.
Great content doesn’t stay in one lane, it moves. You'll see the breakdown of how to build a scalable content strategy that performs across multiple platforms without feeling copy-pasted. From creative planning to repurposing tactics and performance tracking, Brandon shares the exact methods he’s used to grow brand presence across social, email, video, and beyond. If you’re tired of one-offs and ready for content that compounds, this one’s for you.
AI is reshaping the publishing industry — disrupting traffic, advertising models, and reader trust. In this conversation, The Economist and The Financial Times share how they’re evolving their strategies, integrating AI tools responsibly, and reimagining the future of content creation and credibility in a constantly (and rapidly) changing landscape.
Influencer marketing might look simple from the outside, but running it at scale is anything but. In this hands-on session you'll look inside the 19-stage workflow to manage high-performing influencer campaigns across the globe, and decide whether you need the same. You’ll get a full breakdown of how to build a wokrflow that’s scalable, strategic, and actually drives results.
The AI era has redrawn the map of discoverability. This session dives into what’s really happening behind AI search — the traffic shifts, brand erasures, and opportunities shaping tomorrow’s winners.
From startup to global powerhouse, Andrey has built Miro into one of the most recognized B2B brands in the world. In this fireside chat, he reflects on the key moves that built Miro's momentum—from early positioning, culture, community, and category creation—and the lessons every marketer can take from the journey.
AI is changing how people search, click, and discover brands, forcing marketers to rethink where growth really comes from. In this session, you'll learn how to spot new opportunities hidden in AI-driven platforms and shifting user behaviors. Take home a 4P framework you can implement to spot new market opportunities using AI.
Forget campaigns that rely on spend. Hillary reveals how modern brands are using AI to transform customers into collaborators. You’ll see how small teams can build massive reach by creating ecosystems that reward advocacy, inspire creativity, and grow organically.
Where multinational leaders tackle the most pressing challenges of scale in today's digital ecosystem. Gain insights tailored to helping industry leaders adapt to marketing changes, implement strategies across global operations, and drive sustainable growth. For senior executives seeking frameworks that deliver consistent results across multiple markets and brands to scale excellence in complex digital landscapes.
This keynote delivers an analysis of the 2025 search market, based on IDC research, highlighting key trends shaping SEO and enterprise marketing. It explores AI-driven and multimodal search, shifting consumer behaviors, and evolving organizational strategies, offering data-driven insights for marketers.
This session reveals findings from analyzing thousands of AI-generated answers across ChatGPT and Google AI Mode, uncovering how LLMs cite sources, mention brands, and shape visibility, translating those insights into actionable tactics to help your brand thrive in the era of AI-powered search
Search is happening everywhere now: across chatbots, marketplaces, social platforms, LLM-powered engines, and sometimes search engines. Understand how to map search intent across platforms, structure data for AI-readability, and prioritize resources across increasingly diverse touchpoints. Get to know how leading brands are reimagining visibility across this fractured search ecosystem.
Don't get tricked by fancy new acronyms and buzzwords. It's the SEO industry that now owns the AI visibility channel and we, the SEO people, decide what the the future holds. Dan's been leading the transition and sharing his insights and discoveries almost daily. In this session he'll pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice.
In this session, Linda Hogenes shares the lessons behind scaling Coolblue’s websites across seven language markets—without losing authenticity or performance. You’ll see why “copy-paste” localization fails, what real adaptation looks like, and how to earn trust in every new market you enter.
From idea to execution, AI is transforming every stage of the marketing process. Join us for a fireside chat with Picsart's Co-Founder and Chief Operating Officer to discover how automation, generative tools, and intelligent workflows are reshaping the marketer’s role—freeing up creative time, accelerating results, and changing how teams collaborate.
In this session, you'll learn about how to implement AI in enterprise marketing, rather than just sprinkling AI on traditional processes. It will change your perspective about AI in enterprise marketing, by challenging you to build your own AI marketing kitchen. With briefings as shopping lists, data as ingredients, and campaigns as recipes, you can go from data overload to decisions that actually taste good.
This panel covers ways to integrate AI into business. You'll leave with a roadmap for turning AI from experimental toolkits into core, cross-functional infrastructure that support growth, efficiency, and decision-making. From choosing the right use cases and aligning data infrastructure, to navigating governance and measuring ROI, this panel will give a blueprint for integrating AI that delivers impact across functions.
Generative AI is revolutionizing how people search, discover, and engage with content—and traditional SEO isn’t keeping up. In this era of search disruption, businesses need more than keyword tactics—they need AI Engine Optimization (AEO) strategies to ensure long-term visibility and growth. This session brings insights from Usercentrics to explore how organizations can evolve their digital strategy for a new search landscape dominated by AI-powered engines like SGE and ChatGPT.
Enterprise Stage, 2:15 - 2:35 PM
The AI era has redrawn the map of discoverability. This session dives into what’s really happening behind AI search — the traffic shifts, brand erasures, and opportunities shaping tomorrow’s winners.
Want to drive massive organic growth without scaling content teams linearly? In this session, discover how to build a programmatic SEO engine that brings in millions of visits through automation and intelligent use of data. Learn how to identify scalable content opportunities, use templates and internal tools to execute efficiently, and build an SEO product that evolves with your business.
Running dozens of brands gets messy. Different regions, endless websites, lists, and tools, all moving at once. In this session, you'll learn how to earn back digital trust by creating fewer, bigger, and better websites with less friction. You'll hear a practical, step-by-step process for how Danone did this which you can implement yourself.
Winning a global audience mean rethinking how search works across markets, cultures, and platforms. In this session, you'll get a step-by-step approach to building SEO strategies that win in multiple countries and languages. This session will walk you through what it takes to scale search visibility without scaling chaos with proven frameworks for multilingual, multi-market search success.
Get uncensored, actionable advice in our exclusive hands-on masterminds: 150+ dynamic roundtables with max 10 participants each, led by seasoned experts who've been in the trenches. No presentations or basics—just 50 minutes of raw, honest conversation where you'll share experiences, study real-world cases, and leave with advanced strategies that actually work.
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