5 Stages of
Grief with AI
Stop grieving, start dancing

Stop grieving, start dancing

AI fatigue is settling in. And Marco for one, thinks that's a good thing. In his signature keynote, Marco shares his expertise on:
Redirecting the focus towards seizing the opportunity presented by AI and exploring methods for operationalising it within marketing.
Tracing the emotional evolution from skepticism to enthusiasm interwoven with real-life stories and practical examples
Encapsulating key insights on Generative AI's future role in shaping how we work, live and interact with customers and consumers.

Marco Andre is a marketing and AI executive at Johnson & Johnson, where he drives AI literacy and adoption across 15,000 people in Global R&D.
A Harvard Business School alumnus, he has built his career at the intersection of marketing and technology — holding roles at Google, YouTube, Procter & Gamble, and Novartis, where he advised senior executives on digital transformation, go-to-market strategy, and AI adoption.