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Easier to make.
Harder to choose.
How brands win in the new shopping reality
Easier to make.
How brands win in the new shopping reality
Farah Souhail breaks down TikTok’s suite of AI tools designed to help advertisers create, optimize, and scale content.
Farah Souhail is Head of Client Solutions, Lifestyle Retail at TikTok, where she partners with lifestyle brands, from beauty to home and electronics, to help them grow on TikTok. She brings more than a decade of experience in e-commerce, performance and influencer marketing.
Working at the forefront of social commerce, she and her team guide brands in using AI-powered creative and advertising solutions to turn discovery into sales.
