Hosted by
From Curiosity
to Confidence
Marketing AI in a Defining Moment
From Curiosity
Marketing AI in a Defining Moment
OpenAI is helping define one of the most important technology categories of our time. In this fireside chat, Leila Woodington, Head of B2B Marketing, EMEA at OpenAI, shares what it means to market AI to businesses navigating both opportunity and uncertainty.
The conversation will explore how to build affinity in a fast-moving category, translate breakthrough technology into practical business value, and support customers as they move from experimentation to adoption. Leila will share lessons from leading B2B marketing across EMEA, where different markets, industries, and levels of readiness require clarity, local nuance, and a deeply customer-centered approach.
.png)
Leila Woodington is Head of B2B Marketing, EMEA at OpenAI, where she leads marketing for business audiences across the region, spanning enterprises, digital natives, scale-ups and startups.
With over 20 years’ experience in tech marketing, she has held senior marketing roles at some of the world’s leading technology companies. Before joining OpenAI, Leila was Chief Marketing Officer at VEED.IO, the AI video creation platform backed by Sequoia, and previously served as Director of Business Marketing, EMEA at Snap Inc.
