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How the AI Economy is Rewriting Brand
Discovery
How the AI Economy is Rewriting Brand
When a person asks AI what to buy, where to stay, or which product is right for them, does your brand make the shortlist? And if it does, what gives someone a reason to choose you?
That’s what Helena discusses in this session about how discovery is changing and what it takes to earn a recommendation.
Helena Dillon is a technology, advertising and business leader with more than 20 years’ experience, where she has helped customers, teams and organisations navigate some of the most significant shifts in digital technology, from the early evolution of online advertising to today's AI-powered transformation.
As Regional Vice President for Microsoft Advertising in EMEA, Helena works with businesses to unlock growth in an increasingly complex digital landscape. Her experience spans sales, leadership, innovation and organisational transformation, giving her a unique perspective on how technology is reshaping the way people discover, engage with and build relationships with brands.
Known for translating complex technological change into practical action, Helena is passionate about helping organisations move beyond AI hype to real-world impact, whether that's driving business growth, creating better customer experiences or empowering people to work differently.
