The Enterprise Reset

Kamal Ahmed is one of Europe’s most senior journalists and a renowned event moderator and business and economics expert. After starting his career in Scotland, he rose to hold senior roles at the UK's leading national newspapers including The Guardian, The Observer and The Telegraph, where he was business editor. In 2014 he joined the world's largest news broadcaster, BBC News, serving as Business Editor, Economics Editor and Editorial Director.

In 2021 he co-founded the social-first publisher, The News Movement, and spent a further 18 months at The Telegraph as Director of Audio, launching its daily podcasts. In December 2025, he was named Executive Editorial Director at Fortune, where he leads the expansion of Fortune’s footprint across Europe through its website, print magazine, newsletters, events, and new video and audio content, with a particular focus on Fortune 500 companies.

Marissa Dacay is Global Vice President of Enterprise Marketing at Adobe, a leader who turns big ambition into measurable impact. Marissa leads global enterprise field marketing and campaign execution with a distinctive blend of creative instinct, data-driven discipline, and fearless innovation.

She's relentlessly focused on what works – and why. Her approach fuses data intelligence with bold storytelling, driving enterprise marketing strategies that consistently outperform. She leads with both edge and empathy, challenging her teams to think bigger, execute smarter, and raise the bar every time. Marissa isn't just driving results; she's cultivating the next generation of bold marketing leaders along the way.

Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy.

As an established thought leader driving DEPT®’s thinking on AI, Isabel has been recognized among Business Insider’s Top 15 Advertising Executives in AI and Campaign’s ‘Tech Leader of the Year’. She has served as a judge for D&AD and the Webby Awards, and is a member of the Emerging Technology Ad Council, helping shape the industry’s approach to innovation.

Cassandra Hall is the Marketing & Brand Director at Motorway, the UK's first and largest car-selling platform, where she leads insight, strategy, brand, communications, content, and creative. Before this, she led marketing at Zoopla, turning the listings site into a homeowner obsession.

With a rich portfolio of brand transformation, Cassandra specialises in operating brands as a commercial lever, and is currently leading AI-led growth through LLM optimisation, content innovation, and new operating models. Her background includes a decade of agency-side shaping global strategy and communications for the likes of Virgin Atlantic, Microsoft, and Diageo.