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The New
Decision Layer
How global SEO teams build content at scale
The New
How global SEO teams build content at scale
AI is everywhere, it’s now a part of our daily lives. That much is obvious and we already see the accretive benefit in so many practical ways.
This session focuses specifically about how AI is reshaping how brands become discovered – how AI is answering / disintermediating before a prospective customer ever reaches your site.
It breaks down and discusses how Adobe can help “own” the quality of this new ‘Decision Layer’ between brands and buyers.
Andrew Warden is Global Vice President of Marketing at Adobe, where he leads global marketing and brand growth for Semrush, an Adobe company.
A three-time CMO and member of the WSJ CMO Council, Andrew previously served as Chief Marketing Officer at Semrush, helping position the company as a leading brand visibility platform. With more than 23 years of experience, he has built and led high-performing marketing teams at Cisco, SoftServe, UnitedLex, and Semrush.
