Trust as a
Growth Lever

Shlomo is a creative force in B2B tech advertising, known for making fun, engaging, and highly effective ads. With a background in top global ad agencies, he has crafted campaigns for brands like Burger King, Coke, and Michelin before transitioning into the tech world.

As part of a VC firm, he helped dozens of startups refine their content and advertising strategies—proving that B2B ads don’t have to be boring
to perform. Today, Shlomo is on a mission to help brands inject creativity into their marketing.

A doula, coach and mental-health expert specialising in female neuroscience, Natallia has spent twenty years supporting women's emotional and physical health, reaching more than five million women. She founded Soula to carry that work into technology. TEDx speaker, Forbes Cyprus Women in Tech 2023, winner of Best Female-Led Startup Europe, and a solo mother of two.

Georgie Jones is Head of Brand Marketing at Flo, the world's biggest female health app. She has 12+ years of experience building high-growth consumer tech brands, including Treatwell, Bumble Inc. and Fever. At Flo, she oversees integrated marketing, organic social and consumer insights, with user trust and medical credibility at the heart of how the brand grows.

Matt Lowe is Founder and CEO of performance.io, a specialist SEO and Generative Engine Optimisation (GEO) agency for pharma and healthcare. With over 22 years’ experience, he has helped brands including AstraZeneca, Sanofi and GSK drive growth while saving millions in wasted media spend. He helps pharma put search at the heart of its omnichannel strategy, building visibility across search engines and AI platforms.