Unlocking AI search
visibility on LinkedIn
What we’ve learned.

What we’ve learned.

AI search is changing how B2B buyers discover and evaluate brands, and LinkedIn is becoming an important source of information for AI-generated answers. Andrew Monu, VP of Marketing at LinkedIn, shares what LinkedIn has learned about building credibility and visibility in this new era of discovery.
Learn how to structure LinkedIn articles and posts for AI citations, activate employees and experts to amplify your brand, and build a connected content strategy. Discover which metrics matter beyond clicks and rankings, and how to measure whether your AI visibility efforts are working.

Andrew leads Integrated Marketing for LinkedIn Marketing Solutions, helping organisations to build their brands and grow their businesses.
Andrew is a founding member of LinkedIn’s Embrace employee resource group, which focuses on creating belonging for under-represented groups, and is a mentor and sponsor for LinkedIn’s programmes for women and under-represented groups in leadership.
Outside of work, Andrew is passionate about diversity in the workplace, which he writes about on our platform and speaks about at conferences and at schools. Andrew was recognised as one of the Top 100 Ethnic Minority Leaders by Involve. Andrew has a first-class degree from University College London and an MBA from Imperial College Business School.