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Boring products,
fun ads
The sequel.
Boring products,
The sequel.
The sequel of Shlomo's top rated keynote of Spotlight 2025. Simple recipes for creating SaaS ads that get leads, not yawns. Leave with real frameworks, useful prompts, and Claude Skills from his work with brands like Semrush, AppsFlyer, ExpressVPN, HiBob, and more.
Shlomo is a creative force in B2B tech advertising, known for making fun, engaging, and highly effective ads. With a background in top global ad agencies, he has crafted campaigns for brands like Burger King, Coke, and Michelin before transitioning into the tech world.
As part of a VC firm, he helped dozens of startups refine their content and advertising strategies—proving that B2B ads don’t have to be boring to perform. Today, Shlomo is on a mission to help brands inject creativity into their marketing.
